Drama 101: Eyes like Adele

The sultry cat-eye: some of the greatest women through history from Cleopatra to Adele have been cat-eyed. How many times have you felt brave enough to try the sleek wing that always seems to fill the pages of Vogue? This timeless look is sometimes a girl’s worst nightmare when the stroke between crisp and sloppy is small.  As a daily cat-eye girl myself, I do admit there are days I just can’t seem to get it right. Here are some tips on how to make your cat-eye clean without throwing your tube of liquid eyeliner in the garbage.

1. Use a sharp felt or solid-tip black liquid eyeliner or a cream liner like our DEX New York Luxe Cream Eyeliner in Alegria.

2. Curl your eyelashes. A cat-eye opens your eye and makes it look wider; compliment this look by making your lashes sky high.

3.  It’s about building the line, NOT sweeping it. This translates to a step-by-step process. Start by closing the eye you are about to do and place your finger in the outer edge of your eye and pull gently. This creates an even, steady area to create your line.

4. Next start your line midway between the inner corner and mid-eye and slowly following your lashes to the end of your eye.

5. STOP RIGHT HERE- The most challenging part of the cat-eye is the tail. Slowly extend the tip to your desired length slightly curving outward, but not too much (note: if your eyes are smaller don’t make too long a line!) Add slight thickness by making a very thin triangular shape at the tip.

6. Once you have the rough thin-line, go back slowly and make your line thicker or smooth it out.

7. Steadily connect the main line towards the inner corner of your eye. Be careful not to make it too thick, but more of a diminishing line as you get closer to the inner eye.

8. Try to avoid using colored eye shadows with a cat-eye. The cat-eye is elegant and clean, you don’t need any other extravagance added.

9. Practice makes PURR-FECT. You may not become an expert after the first time, but don’t give up and soon enough you will be an expert cat-eye applicator.

For more beauty tips, follow us on Twitter @DEXNewYork.

Stefanie Thompson

DEX New York Cosmetics, Inc.

DEX Lifestyle Resolutions

We asked a few loyal clients and staff from DEX New York what they hope to do a bit better - from fashion to beauty, lifestyle, and relationships - in 2009.
Diane S., beauty client
"Quit smoking and drink plenty of water daily so my makeup application is more effective. After all, I need to work on the inside out too."

Laura L, sales manager
"Wear sheer stockings again because they make me walk tall." "Brush my hair upside down before yoga because it stimulates more chakras." "Ride my bicycle along the river every weekend with my dog." And, "stop kissing my doormen because they get in trouble."

Raven R., atrium assistant
I am planning on making 2009 my year to blossom as a Stylist/MUA at DEX. My goal is to be ready to take on Fashion Week fall '09. Look out New York! Get ready to be Ravished by Raven.



Catalina C., Makeup Artist
"To enjoy life, appreciate the lessons, nurture the small things that enrich our existence and manifest love in everything I do."

Anna P., beauty client
"I want to be able to take more risks in my daily beauty regimen, and not be so stuck on the same old smoky eye, and nude lip."

John C., graphic designer
"I want to make all of my designs reflect more of the fierceness of the DEX brand."

Scott W., hair designer
"To be the best that I can be, and work with more amazing beauty and fashion editorial photographers."

Naomi P., hair designer
"To be able to meet more of my goals, helping others in the process, learning more of what I do best, and spending more time with the ones who mean the most to me in life."

Elizabeth G., beauty client
“Wear more lace-front hair additions. This is the time to spruce up your tresses, and a girl cannot have too many looks because it is what you are seen for most in New York City.”

Happy New Year!!!!

I'm here in my dining room reminiscing about what a fabulous year it was for DEX New York.
We have grown tremendously in every way; from new team members, advanced technology in our product offerings, strategic business partnerships, and fabulous BUZZ. It is all good!!!!! What a blessing. I am so grateful, and only looking up for more and better. So here is a look at what it was like at DEX New York in 2008. Cheers, and Happy New Year.

May all of your blessings be bright!