Thursday, June 25, 2009

Model Behavior

America's Next Top Model
has taken its televised festival of model ferocity (and worship of all things Tyra - Halla!) to a new medium: The Printed Word. From pages filled with colorful images of the models that have walked Miss J's Runway to empowering advice on looking beautiful inside and out, this is a definitive guide to living "fierce." The Book has four sections: beauty, fashion, business, and modeling, all thick with do's and don'ts. You may not want to use the makeup tips, but who wouldn't want to know how to smile with your eyes?


Cost: $24.95, rizzoliusa.com

Enjoy!

Wednesday, June 24, 2009

Get it Straight, not Twisted!

Girls with wavy, curly, course, or even damaged hair: Finally there is a solution for you! It's all the rage amongst celebrities, and DEX New York’s Beauty Atrium has got first dibs on introducing it to you. It's called the Moroccan Straightening Treatment – the new standard for straight hair.

This treatment will turn your ha
ir from drab to fab in less than 2 hours depending on the length of your hair. The best part is that it lasts up to 3 months! So no more weekly visits to your stylist for a $100 checkup. The Moroccan straitening treatment is it girls.

What is the Moroccan Straightening Treatment?
It is a revolutionary treatment - developed in Morocco (hello!) - that softens, smoothen, and most important gives you straight hair.

It does not contain any strong chemicals, to open and close the hair cuticle in an effort to straighten it, breaking the bonds of the hair shaft. Although, Keratin is the key ingredient – a natural substance, which comprises approximately 88% of your hair – Moroccan white clay and cocoa, which are associated with special bio-actives, also penetrates the hair repairing internal damage and coats the hair preventing further damage.

Key Ingredient: Keratin is a type of protein high in sulphur and the amino acid cystine, making it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. It is a major component of horns, hooves and wool. In fact, keratin is the main protective substance in our hair, skin and nails.

Facts:
Reduces volume by 80-90% on average
Extremely Natural Looking
Intended for Professional Use Only
Product is imported Legally into USA, and complies with all FDA Regulations

Cost: $300 & up - depending on length of hair

Where: Exclusively @ DEX New York's Beauty Atrium - 212.643.3188



DEX On Location......


Having the opportunity to shoot our editorial styled projects on location is always a joy. As much as we love being at home in the studio, the architecture and setting of a sexy location makes a huge difference and sets a certain tone for the entire production team and models.

Here we shot our summer beauty exhibition at a sexy loft in Soho, NYC.

Photo: Thomas Cantley
Makeup: John Henry
Hair: Scott Wasserman

Exhibition to debut at
DEX New York Studios
July 2009

Tuesday, May 12, 2009

All New! Spring '09 Super Woman



Roberto Cavalli: The powerful woman
The eyes are smoked out to perfection, and the hair is sidewalk ready.
This season, its all about not making a fuss. Get it right the first time - tinted moisturizer with SPF, lip gloss with staying power, mascara, and killer pumps - out the door. Kick it up a notch for evening cocktails with DEX customizable beauty portfolio. Be fierce!!!! Your girlfriends will envy you.

Monday, May 11, 2009

Beauty Inspired by Art


DSC_0117, originally uploaded by j-No.

I was attending an art opening for Painter Robert Sagerman with my dear friend Kelby Brown. Inspiration for Fall '09 was abound.

Tuesday, February 24, 2009

BURROWS BLOCKBUSTER

Bankable Burrows Closes Fashion Week
DEX New York Studios
were transformed on Friday 2/20 -the close of
fashion week - as 150 fashionistas, 15 photographers morethan a dozen models and a bevy hair, makeup and styling professionals gathered to produce and experience Stephen Burrows’ ready to wear fashion collection for Fall, 2009. Inspired by the salon showings of days gone by, the Burrows team arranged a double runway inside DEX’s photo studio. The studio, with it’s white columns and 15 foot high ceilings offers an elegant setting for a fashion show – formal, yet elegant.



(right: Model Katie Rost led with a revealing Burrows belted jacket, and Rodney Keenan top hat)

(left: DEX New York Studios is transformed)

Burrows’ ready to wear fashions seemed timeless, drawing from styles of the 40’s and 50’s, the Mod 60’s, some 70’s glam and contemporary styles, all mixed together. Several were perfect for the 9 to 5 professional woman who wants to leave work directly to go out on the town, without sacrificing an ounce of glamour. Combinations of grey wool suits with sheer prints, burgundy leggings and sweaters with heart shaped appliqués were abound. Emerging model Anna Van Ravenstein (daughter of 70’s supermodel Pat Cleveland) brought drama to the runway, appeared in a camel colored trench coat, which, thrown aside, revealed a hot, sexy, sequined frock, ala Studio 54. Later, donning a super full black and white wool skirt, she produced a classic turn, skirts twirling in the air, and eliciting an audible gasp from an astounded audience.

And how about the hair!
DEX New York’s Naomi Porto styled swirling red, brown and blonde up-dos that
perfectly enhanced the Stephen Burrows looks. And of course, there was the makeup. Using DEX New York’s Modern Minerals, John Henry created eyes smoky and colorful (not to mention photogenic!) proving once again that natural, mineral makeup can be as fashion forward as it is good for the skin.

Rounds of applause and shouts of glee greeted the models’ final round along with Stephen Burrows himself, as the show (and Fashion Week) drew to a close. New Yorkers were treated to an exciting hour of a beautiful, tasteful fashion display.


Tuesday, January 20, 2009

Change is Here, and it's Beautiful!


We at DEX New York are delighted to welcome President Elect Barack Hussein Obama into office as the first African-American President to lead the United States of America. It's a new day, and we are ready to celebrate history.

For starters, Mr. President is rumored to be wearing a Hart Schaffner Marx Tuxedo - Classic American suiting - to the inaugural ball. I love it!!!!!!

The editors at WWD got the scoop-down on what fashion statements they thought the First Lady Michelle Obama along with princess Sasha and Malia would be donning to the inaugural ball tonight. Designers such as Oscar de La Renta, Isaac Mizrahi, Monique Lhuillier and Bagdley Mischka all were amongst the many designers that submitted sketches to our new first lady.

Here's what some revealed. Take a look........



No matter the choice, America's New First Lady and her darlings are going to shut it down tonight.

Stay tuned. We'll have follow up coverage for you later this week.

DEX's Black Book: