Thursday, June 25, 2009

Model Behavior

America's Next Top Model
has taken its televised festival of model ferocity (and worship of all things Tyra - Halla!) to a new medium: The Printed Word. From pages filled with colorful images of the models that have walked Miss J's Runway to empowering advice on looking beautiful inside and out, this is a definitive guide to living "fierce." The Book has four sections: beauty, fashion, business, and modeling, all thick with do's and don'ts. You may not want to use the makeup tips, but who wouldn't want to know how to smile with your eyes?

Cost: $24.95,


Wednesday, June 24, 2009

Get it Straight, not Twisted!

Girls with wavy, curly, course, or even damaged hair: Finally there is a solution for you! It's all the rage amongst celebrities, and DEX New York’s Beauty Atrium has got first dibs on introducing it to you. It's called the Moroccan Straightening Treatment – the new standard for straight hair.

This treatment will turn your ha
ir from drab to fab in less than 2 hours depending on the length of your hair. The best part is that it lasts up to 3 months! So no more weekly visits to your stylist for a $100 checkup. The Moroccan straitening treatment is it girls.

What is the Moroccan Straightening Treatment?
It is a revolutionary treatment - developed in Morocco (hello!) - that softens, smoothen, and most important gives you straight hair.

It does not contain any strong chemicals, to open and close the hair cuticle in an effort to straighten it, breaking the bonds of the hair shaft. Although, Keratin is the key ingredient – a natural substance, which comprises approximately 88% of your hair – Moroccan white clay and cocoa, which are associated with special bio-actives, also penetrates the hair repairing internal damage and coats the hair preventing further damage.

Key Ingredient: Keratin is a type of protein high in sulphur and the amino acid cystine, making it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. It is a major component of horns, hooves and wool. In fact, keratin is the main protective substance in our hair, skin and nails.

Reduces volume by 80-90% on average
Extremely Natural Looking
Intended for Professional Use Only
Product is imported Legally into USA, and complies with all FDA Regulations

Cost: $300 & up - depending on length of hair

Where: Exclusively @ DEX New York's Beauty Atrium - 212.643.3188

DEX On Location......

Having the opportunity to shoot our editorial styled projects on location is always a joy. As much as we love being at home in the studio, the architecture and setting of a sexy location makes a huge difference and sets a certain tone for the entire production team and models.

Here we shot our summer beauty exhibition at a sexy loft in Soho, NYC.

Photo: Thomas Cantley
Makeup: John Henry
Hair: Scott Wasserman

Exhibition to debut at
DEX New York Studios
July 2009


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